WeCosmoprof—the digital event dedicated to the cosmetics industry—is underway. From October 5-18, four virtual pavilions will host companies and buyers from all over the world, offering new opportunities for match-making and updates on the evolution of the sector.
 
Due to partnerships with international marketplaces Alibaba.com, BORN and Needl, each sector and each distribution channel will be able to take advantage of specific tools for the development of their business.
 
“Thanks to the synergy with Alibaba.com, BORN and Needl, WeCosmoprof increases the production potential of companies, buyers, retailers and distributors, providing them with ad hoc digital spaces to discuss new projects and work on developing strategies for the future,” commented Enrico Zannini, general manager of BolognaFiere Cosmoprof.
 
The program also includes in-depth sessions on industry trends and the evolution of the market. Over 100 speakers and companies are participating in the discussions of Cosmotalks – The Virtual Series, and in the appointments for the professional channel of Cosmo Virtual Stage.
 
“The current economic scenario confirms that in order to face the upcoming challenges imposed by the market, it is necessary to create a compact system. Thanks to its reputation, built in over 50 years of history as a reference event for all beauty stakeholders, today Cosmoprof has the ability to aggregate the most innovative digital platforms on the market and to create strategic synergies for the growth of the sector. Only by combining our skills and services can we adequately respond to current market needs,” commented Gianpiero Calzolari, president of BolognaFiere Group.